How Can I Get More Customers for My Business?

The answer isn’t a single strategy. It is a combination of clarity, connection, and consistency. No matter your industry (whether you’re a nonprofit, entrepreneur, or government agency), the principles remain the same.

1. Know Your Audience (Clarity)

If you’re talking to everyone, you’re connecting with no one.

• Define your ideal customer persona: Who are they? What do they need? Where do they spend time online/offline?

• Understand their pain points: What problem are they trying to solve that your product or service addresses?

• Use their language in your messaging. Speak in a way that resonates with them, not just in industry jargon.

CMPS Tip: Create a one-page “ideal customer profile” and refer back to it every time you craft content or launch a campaign.

2. Build Trust Before Selling (Connection)

Customers buy from brands they trust. That trust is built by showing up consistently with value, not just a sales pitch.

• Share educational content: Blogs, short videos, or infographics that solve small problems.

• Showcase testimonials and case studies: Let others share how you’ve helped them.

• Prioritize relationship marketing: Respond to comments, answer questions, and engage like a human.

CMPS Tip: Think “connect before convert.” Lead with generosity.

3. Optimize Your Digital Presence (Visibility)

Today’s first impression isn’t your business card, it’s your website, social media, or Google listing (if you have a website).

• Keep your social platforms active and aligned with your brand.

• If you have a website, leverage Google Business Profile (for local search) or LinkedIn (for B2B). Also, ensure your website is clear, mobile-friendly, and SEO optimized.

CMPS Tip: Audit your digital footprint quarterly to make sure it reflects your brand’s growth.